In a world where consumers are savvy enough to tune out nearly all of the advertising “noise” all around them, you need new ways to promote your brand. Think about products you might not have considered before. Lanyards, badge reels, and tote bags, for example, can provide an innovative boost to your brand awareness, and to your bottom line.

Chances are good that you haven’t given much thought to lanyards, badge reels or tote bags recently. Or ever. However, each can be helpful when it comes to increasing the visibility of your brand or logo.

Lanyards and Badge Reels

Today’s atmosphere places greater emphasis on security in public spaces than ever before. Many schools, businesses, government offices and other organizations require staff, students, visitors and/or vendors to wear some form of I.D. badges on the premises.

While it is possible to wear I.D. badges clipped or pinned to clothing, both those attachment methods have drawbacks. Clip-on badge holders can be awkward and can easily be accidentally dislodged and lost. That’s not a problem with pin-on holders, but the pins create holes in clothing. Some people aren’t willing to do that. Last but not least, neither style gives you an opportunity to add a brand message to them.

Custom lanyards and badge reels are the answer. They keep I.D. badge holders at a convenient level, easily accessible. Unlike clip-ons, they’re hard to lose, and they don’t damage clothing the way pin-ons do. Even better, you can add your logo or text message to each one, creating a subtle way to market your brand.

Lanyards are quite versatile as well. They can be equipped with a range of attachments to handle badge holders, keys, small tools, even cell phones. For medical staff, security personnel and those working around machinery, they can be equipped with a reusable safety breakaway device. This small addition – free at reputable lanyard providers – pops loose if the lanyard gets pulled, tangled or grabbed. That’s a potential life-saving consideration.

In instances where it’s better to hold badges and key cards closer – nurses and physicians treating a patient, for example – badge reels are an excellent alternative. Like lanyards, they’re available in a range of colors and can be custom imprinted with your logo on the badge reel itself. Instead of dangling as lanyards do, badge reels hold their attachments close, keeping them safely out of the way of tasks, machinery or grabbing hands.

If you need even more flexibility, consider lanyard/badge reel combinations. They offer even more reach for items such as key cards, making them easy to use.

Lanyards are produced in a range of materials, widths, and imprint styles. There’s sure to be one to fit virtually any need or budget. Badge reels are available in your choice of metal or plastic housings. Your supplier can help you decide which is right for you.

Tote Bags

The advantages of lanyards and badge reels are that they offer a subtle way to promote your brand. The advantage of tote bags is that they can be big, bold and “loud” when promoting your brand.

How many times have you gone to a trade show or convention and picked up lots of freebies in the vendor exhibition hall? Whether it was equipment spec sheets, product samples or other items, you probably quickly found yourself wanting a convenient way to carry them.

That’s where you come in. Give away free tote bags at your exhibit booth. Make sure they have your logo or brand printed on both sides, nice and big. You’ll quickly have people flocking to your booth to pick up a bag to carry all their other stuff in. You’ll be ready for them, having pre-loaded your own spec sheets, samples and other items into the bags.

They’ll leave happy, carrying your logo throughout the convention – and they’re likely to continue doing so for the remainder of the event. What could be easier?

Where to Buy Them

If you need lanyards, badge reels or tote bags – or all three – look for a dependable online supplier. You could go to a local business, but you’re likely to get better prices, better service and in many cases, even better quality products from a trustworthy online source.

The key is to find a company that has a track record. You want to deal with a company that ‘s been in business long enough to build a track record. A company that’s been in business for at least several years will have accumulated a history that you’ll be able to find. Do they have positive comments and ratings from past customers? It’s worth checking.

If they have no comments or ratings, it doesn’t necessarily mean they’re a bad company. It could just mean that they’re too new to have developed much history.

On the other hand, if a company has been around for a decade or more and has positive ratings from the vast majority of people leaving comments, chances are excellent that it’s a dependable business.

Make sure that the company offers the lanyard, badge reel or tote bag style(s) that you need. A good company will not only have what you need, they will also work with you to ensure you get the product style that’s right for your specific application.

See if the company offers Pantone® color matching. It’s a critical step if you need to match the color of an existing logo or trademark.

Ask about the pricing. Are there any hidden charges – setup fees, art or revisions, things like that? No reputable company will charge you for artwork or revisions. Be sure there are no sneaky “gotcha” charges lurking. A good company will offer full “what you see is what you get” pricing. What you pay for your custom product(s) should be spelled out right up front.

Most importantly, expect top quality customer service. You should be able to do business in an upfront, straightforward manner. Look for a company that stands behind its work with a 100% guarantee of every product it sells.

By following these tips, you’ll soon be surprised at how effective custom tote bags, lanyards and badge reels can be. They might be small, but they can each deliver a powerful boost to your business!

Lanyards, Badge Reels and Tote Bags, Oh My!

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